Laurie Wilkison

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Ellucian • 11th February 2019

The Cloud Can Transform Your Ability to Use Data – But You Need Some Ground Rules

Ellucian is a global higher education technology company that serves 2,500+ colleges and universities. This is one blog in an eight-part series designed to educate clients on the power of analytics, as well as sell analytics-based software. I interviewed their in-house subject matter expert Henry DeVries and then wrote all eight blogs, as well as social media copy to promote the series.
5th February 2019

Are Companies Truly Committed to Social Responsibility?

Nielsen's goal is to become a thought leader on the impact of corporate social responsibility (CSR) on brand value. To support that effort, I wrote this blog positioning the results of a survey of corporate CEOs and the general public, which showed a significant disparity in their perceptions on the state of CSR.
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