Laurie Wilkison

Rare is an international conservation organization with programs in 50+ countries. They conduct social marketing campaigns to change attitudes and behaviors in some of the most biodiverse communities on Earth. But explaining their model and impact to donors and partners was challenging. I drafted and art directed this booklet that could be used to convey every aspect of their mission, work, and impact in a compelling and digestible fashion.

I was part of a team hired to help the Centers for Disease Control and Prevention (CDC) rebrand its cancer screening programs. This is just one of many deliverables we created after helping CDC—and its partners in public health agencies nationwide—create a new brand identity and messaging platform. (Internal brand/messaging documents available upon request.) This is a fact sheet public health leaders can use at the state level to educate healthcare facilities about the value they can provide in improving efficiency and effectiveness of breast and colorectal cancer screening.